How It Works

We score any Instagram account 0 to 100 for audience authenticity

No guessing. No vibes. Just data, math, and AI that tells you if an audience is real or inflated.

The process

From handle to score in four steps.

1

Enter an Instagram handle

Type any public Instagram username. No login needed, no Instagram connection required.

2

We analyze the data

We pull public profile data: follower patterns, engagement rates, comment quality, posting frequency, and audience signals.

3

AI + math scores it

Our model combines statistical analysis and machine learning to detect fake followers, bot engagement, and engagement pods.

4

Get your report

Receive an Audience Quality Score from 0 to 100, with a detailed breakdown of what we found and why.

What we analyze

Six signals behind one score.

Fake follower detection

We identify followers that show bot-like behavior patterns.

Engagement pod detection

We spot coordinated engagement groups that artificially inflate metrics.

Bot engagement analysis

We flag suspicious comment patterns and automated likes.

Audience quality scoring

We combine signals into a single 0-100 score you can act on.

Engagement rate analysis

We calculate real engagement vs. inflated engagement.

Follower growth patterns

We look for sudden spikes that suggest purchased followers.

What the score means

Read the number at a glance.

80-100

High quality audience

Safe to partner with.

60-79

Moderate quality

Some signals to review.

0-59

High risk

Significant fake engagement detected.

Ready to check an influencer?

Run your first audit and see the full breakdown in under a minute.