Brand safety

Protect spend before the post goes live

Add an audience-quality check to your creator approvals so budget goes to real reach. Audit any public creator and keep the report as your record.

Your first audit is $0. Add a card to unlock it, then buy credits only if you want more.

The risk

Campaign risk starts with the audience

Spend on inflated reach

Budget approved on follower count can land in front of bots and dormant accounts instead of real prospects.

Approvals without a check

When creator sign-off relies on a follower number, there is no objective read on whether the audience is real.

No record of the decision

Without evidence on file, an approval is hard to defend if a campaign underperforms.

What we check

What the audit gives your approvers

Audience Quality Score

One 0 to 100 read on how real the audience is, so an approval rests on evidence, not a follower count.

Fake-follower estimate

The share of followers that look dormant, bot-like, or mass-created rather than reachable prospects.

Engagement risk signals

Bot activity and comment-pod patterns that show reach was inflated instead of earned.

Comment samples

Real comments behind the numbers so a reviewer can judge the audience directly.

PDF for internal approvals

A shareable report to attach to the sign-off so the decision has a record behind it.

No creator contact

The check uses only public data, so approvals move without waiting on the creator.

How it works

Add a check to creator approvals

1

Enter the handle

Paste the public Instagram username of the creator up for approval.

2

Read the risk

See the Audience Quality Score and the signals behind it in under a minute.

3

Attach the evidence

Add the PDF to the internal approval so reviewers see the same read.

4

Approve or hold spend

Clear the creator, ask for a closer look, or hold budget until the audience checks out.

Who uses this

Where it fits

Brand marketing

Screen creators before approving spend on a campaign or a gifting run.

Agencies and partners

Give clients an objective audience check as part of the approval.

Finance and procurement

Attach evidence to a creator payment so spend has a record behind it.

For agencies and brand teams

Screening creators for a campaign?

Send up to five handles and we will return a fraud and audience-quality review your approvers can use before spend is committed.

Get a free 5 creator audit
FAQ

Common questions

How do influencer audits help brand safety?

They add an objective audience-quality check to creator approvals, so spend is approved on evidence of real reach rather than a follower count. EngageCheck scores the account 0 to 100 and produces a PDF you can attach to the sign-off.

Can I attach the report to an internal approval?

Yes. Each audit produces a shareable PDF, so the score and the signals behind it become part of the approval record.

Do you contact the creator?

No. The audit uses only public profile data, so the creator is never contacted or notified and approvals do not wait on them.

Is the score a guarantee the creator is safe?

No. It is an evidence-based read on audience and engagement risk, not a guarantee. It gives approvers a clear, objective signal to weigh alongside everything else.

Do I need a subscription?

No. EngageCheck is pay as you go and your first audit is free. You add a card to unlock the free audit, which keeps bots from farming the tool, and nothing is charged for it.

Audit a creator before approving spend

Run your first audit free and give every approval an evidence-based read on audience and engagement risk.